California signed MVA case and lead providers
CaseLead Agency, which publishes this page, is listed first. The other providers state on their own sites that they serve California or price California separately. Check what reaches your firm before comparing price.
| Provider | What reaches your firm | California notes | Published price |
|---|---|---|---|
| CaseLead Agency (publisher of this page) | Signed firm retainer or screened inquiry, set per engagement | Discusses California engagements by case type: auto, truck and commercial, rideshare, motorcycle, pedestrian and slip-and-fall matters | Past signed-MVA engagements $2,600–$3,400 base per billed unit; quote per proposal |
| Injury Case Claims | Signed retainer on the firm’s agreement; also leads and transfers | Treats California as a premium-price state | $2,900–$3,600 per signed MVA retainer in premium states |
| Legal Leads Group (Lucrative Legal) | Signed retainers or exclusive leads | In-house English and Spanish intake teams in California and Texas | Quote only; its terms say payments are final |
| First Intent Leads | Leads and transfers; some signed products not offered in California | Its pay-when-signed and commercial signed products exclude California | Exclusive MVA web leads $305–$600 |
| Accident Payments (GetSignedCases) | Signed retainer with an intake packet | County-level targeting with territory exclusivity | Flat per-case fee quoted by case type and market |
| MVA Leads | Exclusive MVA leads or live transfers (not signed cases) | Published California and Los Angeles prices | $845 per exclusive lead; $1,105 in Los Angeles |
| Injury Lead Gen | Exclusive search-sourced leads (not signed cases) | California is in its highest price tier | $475 per car-accident lead |
California law that shapes a purchased MVA case
Filing deadline: two years for personal injury and wrongful death claims (Code of Civil Procedure § 335.1); property damage claims get three years.
Fault: California uses pure comparative fault (Li v. Yellow Cab Co., 1975). A claimant’s recovery is reduced by his or her share of fault but never barred, and under Proposition 51 each defendant pays noneconomic damages only in proportion to its own fault.
Insurance: minimum liability limits rose to 30/60/15 on January 1, 2025, and California has no PIP or no-fault system. An uninsured driver or owner, or a driver convicted of DUI in the crash, generally cannot recover noneconomic damages (Civil Code § 3333.4), so confirm the claimant’s own insurance status in the file.
California solicitation and referral rules to check before you buy
Section 6155 bars any person or entity from operating, even in part, to refer potential clients to attorneys unless certified as a lawyer referral service by the State Bar, and bars attorneys from accepting referrals from uncertified services. Courts have applied it to online matching services. SB 37 added a private right of action from January 1, 2026: any person may sue for $5,000–$100,000 per violation or three times actual damages.
Runners and cappers, meaning anyone acting for consideration in soliciting or procuring business for a lawyer, commit a crime, and contracts they secure are void (§§ 6151–6154). AB 2039, signed in September 2026, adds a $25,000 civil penalty per capping violation from 2027. Rule 7.2(b), now also statute under AB 931 (§ 6256(d)), bars paying anyone for recommending or securing a lawyer’s services except reasonable advertising costs and certified referral-service charges.
AB 931 also bars California lawyers, until 2030, from sharing fees with out-of-state entities that allow non-lawyer ownership, such as Arizona ABS firms. Before buying any California case, have your ethics counsel confirm the vendor’s status under § 6155 and how its fee is triggered.
What a California signed MVA file should include
Ask whether the claimant was insured and sober at the time of the crash, because § 3333.4 can bar noneconomic damages. Drivers must also report injury crashes to the DMV on form SR-1 within 10 days, so ask whether that report was filed.
Insurance Code § 1871.7 separately makes it unlawful to use runners, cappers or steerers to procure clients for insurance claims, with civil penalties per claim. Agree in writing what reaches your intake team and how each claimant first contacted the vendor.
CaseLead Agency in California
CaseLead Agency discusses California engagements by county and case type. Our team runs paid acquisition on Meta and Google, qualifies callers by telephone, completes human intake and coordinates your firm’s retainer when signing is in scope. The proposal states the services, billable event and payment schedule so your ethics counsel can review the structure, and your firm makes every acceptance decision.
Questions law firms ask
What is the statute of limitations for a car accident injury claim in California?
Two years under Code of Civil Procedure § 335.1. Property damage claims have three years.
Is California a pure comparative fault state?
Yes. A claimant’s recovery is reduced by his or her share of fault but not barred, even above 50%.
Can a California law firm buy signed cases?
California requires any business that refers potential clients to attorneys to be a State Bar-certified lawyer referral service (§ 6155), and since 2026 anyone can sue over violations. Paying for advertising can be permitted. Have your ethics counsel review any vendor before buying.
How much do auto accident leads cost in California?
Published 2026 prices: MVA Leads lists $845 per exclusive lead in California and $1,105 in Los Angeles, and Injury Lead Gen $475. Injury Case Claims lists $2,900–$3,600 per signed MVA retainer in premium states including California.
Sources and further reading
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