We started this because the lead business treats law firms like marks.
We spent years on the media side of legal marketing and watched the same thing happen at firm after firm: pay for a thousand leads, reach three hundred, sign forty, and never know where the other nine hundred came from. The firms carried the compliance risk; the vendors carried none. So we built the only version of this business we would buy ourselves — we run the ads, make the call, get the retainer signed, and hand over the whole record. If we can't show you how a client was acquired, we don't deliver the case.
The intake desk
Our reps are the people your future clients talk to first. They are bilingual (English and Spanish), trained on your qualification profile, and coached weekly from recorded calls. Every rep works under a confidentiality agreement and only on the markets assigned to them.
The desk is based in Austin, Texas and covers 7am–9pm Central, seven days a week. Ten percent of calls are QA-scored every week; scores and coaching notes are available to partner firms on request.